Dr Beckmann are getting steamy in the laundrette...

It is warm, or is it just me? If you are as old as I am then you will definitely remember the iconic 1985 Levi's ad, where the rather attractive Nick Kamen took his kit off to wash it in the machine at the laundrette. Dr Beckmann remember it too, and they've very kindly recreated it for our viewing pleasure...

The Dr Beckmann version stars former Eastenders and Extras star Shaun Williamson, and he was given hints on how to really get the hearts pumping and turn up the sex appeal by the team from Queer Eye. When asked for a comment he said:

“I’ve played many a character in my time, but the opportunity to step into Nick Kamen’s shoes for Dr. Beckmann’s latest ad was one I simply couldn’t turn down... I don’t usually do the laundry in my underwear, but then again I wouldn’t usually wash blue jeans and a white t-shirt together - turns out you can with Dr. Beckmann Colour and Dirt Collector sheets.”

Susan Fermor, Marketing Director for Dr. Beckmann, said:

“In the absence of the gorgeous model from the original ad, Shaun was the obvious replacement".

Take it away Shaun...

Of course this is all to promote Dr. Beckmann Colour and Dirt Collector Sheets - which really do capture loose colour and prevent you ruining your lights and whites. I find they are particularly useful when you are washing those awkward bright but pale clothes. Those bits you can't put in a dark wash, but you can't be confident they won't run...

Like all Dr Beckmann products, Colour and Dirt Collector Sheets are easy enough for anyone to use - even teenagers -  just pop a sheet in with a mixed wash and let it do its thing.

If the sight of Shaun has made you nostalgic for the original Levi's ad, then settle back and enjoy this mid-80's classic...

Dr. Beckmann Colour and Dirt Collector Sheets are available from all major retailers - pretty much anywhere that you can also buy washing powder. For more information visit the Dr Beckmann website.

I genuinely use Dr Beckmann products in my laundry every week, but clearly this is an advert and is almost entirely formed from adverts. I hope you enjoyed them as much as I did...